ASB/Main Report Regional Economic Scoreboard December 2008 Quarter
February 27th, 2009
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Archive for February, 2009
Sex Just Not Selling Anymore
February 23rd, 2009
Global marketing maestro Martin Lindstrom, has been scanning people’s brains to see how they react to ads, jingles and product smells, and he says …
Exceeding Expectations: The Key To Value
February 23rd, 2009
Exceeding expectations is the means by which value is created and things get sold. You can exceed expectations in price, quality or service and …
Personal Credibility Matters In Business
February 23rd, 2009
To be influential in business and earn the respect of potential clients, you need strong personal credibility. Having people believe you is critical to …
What’s Happening With NZ’s Aust Relationship?
February 20th, 2009
Is NZ being taken for a ride by Aust? Our economic future is tied strongly to theirs, but in certain areas, we are letting …
Wild Currency Ride Set To Last
February 20th, 2009
Economists are predicting the dollar could be depressed for years yet, with a potential exchange rate below US50c. Good for exporters, but not the …
Take Control Of NZ’s Currency
February 20th, 2009
In July 2007 The Main Report quoted NZ Institute head David Skilling, who was calling for NZ to take more control of its …
Carbon Calculators Not Up To The Task
February 16th, 2009
Current tools available for local businesses to calculate their carbon emissions are disappointing. A Waikato Management School masters student, Pauline de Haes, has tested …
Marketing Tips To Help Weather The Downturn
February 16th, 2009
Here are some proven niche marketing tips to help your business weather the economic downturn:
• Clarify your value. In times of turmoil, customers analyse …
Start Your Insurance Renewal Programme Early
February 13th, 2009
Your premium renewal process should really start around four months before renewal if you are to avoid nasty premium increases. If you ran into …
Traits For Entrepreneurs
February 13th, 2009
In tough times an entrepreneurial spirit might be the difference between your business staying afloat or going bust. Here are five traits which make …
A New Kind Of Capitalism On The Way?
February 13th, 2009
Robert Peston, a BBC financial commentator says the semi-permanent nationalisation of the banking system, soon to be followed by significant taxpayer support for real …
