ASB/Main Report Regional Economic Scoreboard December 2008 Quarter
February 27th, 2009
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February 27th, 2009
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February 23rd, 2009
Global marketing maestro Martin Lindstrom, has been scanning people’s brains to see how they react to ads, jingles and product smells, and he says …
February 23rd, 2009
Exceeding expectations is the means by which value is created and things get sold. You can exceed expectations in price, quality or service and …
February 23rd, 2009
To be influential in business and earn the respect of potential clients, you need strong personal credibility. Having people believe you is critical to …
February 20th, 2009
Is NZ being taken for a ride by Aust? Our economic future is tied strongly to theirs, but in certain areas, we are letting …
February 20th, 2009
Economists are predicting the dollar could be depressed for years yet, with a potential exchange rate below US50c. Good for exporters, but not the …
February 20th, 2009
In July 2007 The Main Report quoted NZ Institute head David Skilling, who was calling for NZ to take more control of its …
February 16th, 2009
Current tools available for local businesses to calculate their carbon emissions are disappointing. A Waikato Management School masters student, Pauline de Haes, has tested …
February 16th, 2009
Here are some proven niche marketing tips to help your business weather the economic downturn:
• Clarify your value. In times of turmoil, customers analyse …
February 13th, 2009
Your premium renewal process should really start around four months before renewal if you are to avoid nasty premium increases. If you ran into …
February 13th, 2009
In tough times an entrepreneurial spirit might be the difference between your business staying afloat or going bust. Here are five traits which make …
February 13th, 2009
Robert Peston, a BBC financial commentator says the semi-permanent nationalisation of the banking system, soon to be followed by significant taxpayer support for real …