July 30th, 2010
A global survey shows social networking has become a mainstream marketing business tool in the B2B world with fully 40% of businesses having successfully used social networks to win new business. The survey by workspace solutions provider Regus, reveals well over a quarter of businesses world-wide (27%) have set aside a proportion of marketing budget [...]
July 30th, 2010
Much has been made recently of Australia’s superior economic performance and ways NZ can catch up. Grant Amos, a Registered Psychologist at Selector Ltd, has 10 tips for improving your organisation’s productivity - and helping your country.
1. Focus on investment, not cost. Many Kiwi managers focus on what salary job candidates want, rather [...]
July 28th, 2010
Resources Minister Gerry Brownlee first floated exploiting the nation’s most protected conservation lands - those covered by Schedule 4 of the Crown Minerals Act - last September. He busily talked up the benefits of the “fast growth” pursuit of extractive industries - oil and gas as well as other minerals - could produce.
It gave [...]
July 23rd, 2010
Another step in the integration of the trans Tasman economic and regulatory _systems. Aust and NZ are now one step closer to having a common set of financial reporting standards, as a result of the release of exposure drafts amending financial reporting standards. In August 2009, both Govts signed a Joint Statement of Intent which [...]
July 23rd, 2010
A new BNZ survey has identified a plunge in business confidence, which the bank says is a result of the economic recovery failing to live up to expectations. Confidence has fallen for a third month in a row.
Only a net 2% of 542 respondents expect the economy to improve during the coming year, down from [...]
July 21st, 2010
In what could be a huge boost for NZ Inc, local offshore ironsands explorer Trans Tasman Resources (TTRL) believes a 10m tonne a year steel mill using local ironsands as feedstock could be established as the world’s largest and most competitive plant of its type, either in Asia or NZ. TTRL keeps a low profile [...]
July 16th, 2010
A survey released by the UN Global Compact and Accenture says 93% of CEOs believe sustainability will be critical to success. 766 CEOs were questioned worldwide, with 80% indicating the credit crisis has elevated the importance of sustainability as a source of cost efficiency and revenue growth. It revealed this year, 81% of CEOs believ [...]
July 16th, 2010
Customer loyalty can be a huge boon to your business. But building strong customer loyalty takes time and consistent effort on your part. Committing to a strong customer loyalty marketing effort requires three critical things:
• Make it mutually beneficial. You create loyalty through give-and take relationships. If you want repeat customers, give them something you [...]
July 14th, 2010
A new prosperous middle class is rapidly emerging in countries such as China, Russia, Brazil, India, Turkey and Indonesia. In 2009, 70m new middle class* people made an appearance on the world stage. Goldman Sachs estimates they will be joined by roughly 2bn others by the year 2050. These people buy things. The Chinese purchased [...]
July 7th, 2010
NZ businesses should take note of a new study which shows NZ consumers are fighting back against poor customer experiences by removing their business from companies whose service doesn’t meet their expectations. The study, by RightNow, found 61% of NZers have taken this course of action.
Consumers were asked about their customer experiences with seven [...]
July 2nd, 2010
The NZ Institute is about to release a discussion paper on NZ’s economic strategy. The findings include:
• NZ has many opportunities to improve labour productivity, the main determinant of prosperity. Choosing policies which differ from those followed by more successful countries has contributed to economic underperformance. Other OECD countries have become wealthy by expanding exports [...]
July 2nd, 2010
Immigration is a leading driver of economic growth, and latest figures show it is on the wane. Official seasonally adjusted figures show the number of long-term arrivals exceeded the number of long-term departures by just 200 in May, the lowest monthly increase since late 2008. It continues a worrying downward trend of recent months. The [...]
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