November 22nd, 2012
Facebook has started the roll out of a new tool which will allow online retailers to track purchases by members of the social network who have viewed their ads. Facebook says the “conversion measurement” tool has been a top customer request for a long time.
The conversion tool is specifically designed for so-called direct response marketers, such as online retailers and travel websites which advertise with the goal of drumming up immediate sales rather than brand-building.
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