Marketing and sales strategies for a slow economy
November 28th, 2011
Consider the following ten-steps to make your business recession proof.
Think big and audit your time. Spend more time with more important tasks such as marketing strategies, improving customer relations, and implementing new strategies to expand your services.
Be different and stand out from the competition. Make your business the one customers want to use.
Build relationships with your customers. Every month, customers lose 10% of their buying power. Create a customer database and contact them on a regular basis.
Collect Email Addresses. As part of your customer relationship process get permission from your customers to use their email address. Email can be a powerful and inexpensive marketing tool.
Avoid poisonous personalities. Unfriendly and negative employees cost you money by chasing your customers away. Spend more time and money interviewing and hiring people who enjoy helping people.
Put a shopping cart on your website. Online sales are still growing at a dramatic pace. Make an audit of what services and products you can offer online.
Pay-per-click advertising. Pay-per-click will insure you receive top visibility on websites driving more customers to your door.
Use customer service commandments to create good habits. These outline specific behaviours employees are to demonstrate when dealing with customers and fellow employees.
Take your message to the media. Be aware of how you can use local media to your advantage.
Take advantage of trends. Economic downturn is an opportunity in disguise if you can leverage off a popular trend.
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