Here are some proven niche marketing tips to help your business weather the economic downturn:

• Clarify your value. In times of turmoil, customers analyse their buying decisions, and they’re not just searching for the lowest price. Companies must hone their marketing messages to define their value and competitive advantages. And they must develop a niche marketing plan to clearly deliver those messages to the right audience.

• Protect your turf. Current customer relationships are not money in the bank. They need to be tended to, especially in tougher times. Stretch marketing dollars by staying up close and personal with your best customers, rewarding loyalty with fair pricing and consistently high levels of service.

• Focus on capturing market share. Studies show maintaining or increasing marketing activity in a down economy can enable a company to… capture greater market share and, as a result, generate significantly faster growth during a recovery.

• Get serious about the Web. Internet niche marketing can be far less expensive and far more measurable than many traditional marketing approaches, while generating a greater return on investment. Refocus your efforts on Web content, search engine optimisation, email marketing, and other Web-based approaches.
For more niche marketing tips, download the FuelNet Smart Report: The Secrets of Internet Niche Marketing Success. www.fuelnet.com

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