R&D Crucial When Times Are Hard
March 2nd, 2009
Keeping up with R&D is a vital part of making sure your business is in good shape on the other side of the downturn. Here are some points to consider:
• New opportunities can show up during challenging times, as people think, search and turn over new stones. This will create new products and services ready for when the market turns.
• Your competition is looking for ways to get ahead. Don’t get left behind.
• Building capability during recessions is important. You will need plenty of skills and resources to get the best from the recovery when it happens.
• If business has slowed don’t add to the wind down. Channel resources into investigating ideas, improvements and innovations to make you more competitive.
• R&D can give the business a shot in the arm in recession - you can get products to market faster and come up with cutting edge offerings your customers won’t be able to do without.
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