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Show Customers You Truly Appreciate Them

July 24th, 2009

You can have the best product or service out there, but if you do not treat your customers well, they will not come back. The three common pet peeves of customers when dealing with any type of business are: waiting for a long time, being ignored by employees, and not feeling appreciated as a customer.

Let your staff know customers come first.

• Never make customers wait. Greet your customers as soon as they walk in the door. If a customer calls, answer the phone by the second ring. If you are busy with another customer, do not make your new customer wait a long period of time. Always ask customers, immediately, how you can help them.

• Never ignore a customer. Always check back to make sure they have what they need or offer your assistance. Customers will walk out if they feel ignored, and it may be the last you see of them.

• Be professional. No matter what industry you are in, it’s important to… watch what you wear, just as it’s important to pay attention to what you say and how you say it.

• Show appreciation for your customers’ patronage. Showing customers how much you appreciate their business can turn them into regular clients. The most obvious way to show this is by thanking them for their custom.

• Remember your “regular” customers. Once you learn a customer’s name, always address him or her personally. Personalising service for well-established clients will make them lifelong customers.


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