Technology: Social Networks Winning Business
July 30th, 2010
A global survey shows social networking has become a mainstream marketing business tool in the B2B world with fully 40% of businesses having successfully used social networks to win new business. The survey by workspace solutions provider Regus, reveals well over a quarter of businesses world-wide (27%) have set aside a proportion of marketing budget – hard cash – specifically devoted to social networking activities.
Small companies are a little more likely than average to use social networking, and 44% of small companies have successfully acquired new customers through social networking compared with 36% of medium companies and 28% of large businesses. On a sector basis, the IT, Retail, Media&Marketing and Consultancy sectors made above average use of social networking, while Manufacturing, Financial Services and the Health sector are lagging behind.
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