November 1st, 2012
1. Use a picture. Facebook ads may only allow for a small image, but it will still help set you apart on their busy page. Be bold and bright.
2. Get to the point. Focus on benefits and include a strong call to action – the stronger, the better. And mention the company name.
3. Learn the different targeting options and stay up-to-date. Also turn on the “show social activity” feature.
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